In today’s business landscape, trust and credibility are invaluable assets. With more and more people relying on digital platforms to make purchasing decisions, the ability to establish and position your business quickly with credibility can make all the difference in securing potential customers.
It’s a well-known fact that a significant number of potential customers will check out a company’s online presence and reputation before contracting with them.
This is why building a portfolio of testimonials, case studies, and online reviews is a worthwhile project for any business looking to establish trust with its audience. Not only does it provide potential customers with valuable insights into your business, but it also helps to create a positive perception of your brand and can set you apart from competitors.
We recommend using the following structure to help you build your portfolio of reviews and establish your bricklaying business as a credible player in your field:
Create a Google My Business Page
Ensure that you have a Google My Business page. This is a free tool that Google has created that allows you to position and profile your business when your name is searched. You will usually see it show up on the right-hand side of the search engine sometimes.
While you’re here…
For bricklayers, bricklaying insurance is essential to protect against potential damages or injuries that may occur during the course of their work. Accidents on construction sites are not uncommon, and having the right insurance coverage can provide peace of mind and financial security. Bricklayer insurance can include general liability insurance, workers’ compensation insurance, and equipment insurance, among other types of coverage. By having adequate insurance, bricklayers can focus on their work without worrying about the potential risks and liabilities that come with their profession.
Proactively Ask for Reviews
Create a system around asking for reviews. A suggested script can be the following:
“One of the ways that we generate new business is via word of mouth, and we trust that you are satisfied with our bricklaying services. If not, we would love for you to tell us directly where we didn’t quite get things right and what we could do to fix it. However, if you had a great experience, we would love you to share it with the world. Here is a link that, when you get three minutes to spare today, we would love if you could share with others how you found your experience with our bricklaying business.”
You can create a simple link that can be emailed, or even better, create a QR code that your customers can scan with their phones, which will direct them straight to the review page.
Thank Your Customers for Their Reviews
It’s important to show your appreciation for the time and effort customers invest in leaving a review, and it can also encourage them to leave more positive feedback in the future.
Make it a Competition
Create a game with your team of how many reviews, collectively, you can gain over the next 90 days. This can create a sense of friendly competition and encourage team members to actively seek out reviews from satisfied customers.
Implementing these steps can help you significantly increase your reviews and, therefore, improve your credibility and trust with potential customers. With a strong portfolio of reviews, you can also close more inquiries at a higher margin and price point, ultimately leading to increased revenue and growth for your business.