Facebook was the harbinger of the social media revolution and has redefined how people connect and communicate with each other. What started as a platform to connect with friends, family, and peers has now become something much bigger. In today’s digital era, businesses use social media platforms like Facebook and Instagram to connect with their customers and promote & sell their products/services online. The ease of connecting with people through social media networks is unparalleled.
Over the years, there have been many trends related to social media networks. One of the trends that have gotten popular and adopted by most people is the use of video content. Videos have proved to be one of the most engaging content forms.
Social media users have become accustomed to consuming content through videos. Therefore, most brands rely on video marketing to promote and sell their offerings. The use of videos also boosts the engagement rate, and most social media creators leverage this to grow their follower base. There are plenty of other reasons why videos are great for social media. Read on to learn about the importance of video for social media networks.
Why use videos for social media platforms?
Today, the most popular social media channels like Instagram, Facebook & YouTube are video-friendly. Instagram initially started as a photo-sharing platform but soon diversified into videos. There are multiple video format options for users to choose from.
Reels and Instagram stories are ideal for short-form video content, whereas IGTV accommodates long-form video content. The decreasing attention span of online users has made short-form video content popular. Here are some important reasons why you must use videos for social media.
Easy to grab attention
Videos include graphics and audio, making it easier to grab the viewers’ attention. Our brain is naturally designed to retain information obtained using videos rather than texts. Creating the hook in the initial few seconds is vital if you want people to stick to the end. It is hard to create this hook with text content because it lacks visuals.
Videos make it possible to pack a lot of information in a few seconds. Brands can easily promote their products or services with an attention-grabbing video. Investing time in editing the footage is crucial to invoke the desired emotions from the viewers.
Better search engine optimization
Search engine optimization can be explained as the process of optimizing a website or webpage to receive more high-quality web traffic. When a website is optimized for search engine platforms, it ranks better. Ranking on the top pages for search queries will naturally increase the traffic on the website.
Search engine platforms like Google and Bing have algorithms in place to rank a website. Over the last few years, it has been observed that websites with videos rank better for search queries. Therefore, using videos on the website or social media platforms can be a game-changer for your SEO.
Using videos on social media channels and other digital portals also helps increase the website backlinks, which is crucial for SEO. Keep the videos informative and relevant; otherwise, it will lead to a high bounce rate. You can improve the video quality using easy video editors in minutes.
Improves conversion
It is essential to set a goal for your video marketing. What’s your ultimate objective in using videos on social media and other platforms? The answer to this question must be clear in your mind. Understanding the conversion objective is crucial to design the right video.
Do you want to increase sales, or do you want more followers? There could be various conversion objectives. The videos must be created keeping these objectives in mind. The Call to Action (CTA) that appears at the end of videos helps to guide viewers on the final action. It can only be optimized when you know the conversion objective.
Easy to share breaking news
Many people interact with their favorite brands on social media networks because it’s accessible and easy to reach. Video content is ideal for sharing breaking news with your audience. If you have any exciting news or announcements to make, sharing it in the form of videos on social media is a great way to reach a large audience.
The dissemination of information through social media channels is better and faster. Most social platforms have the option to share content with friends and followers. Spreading information is quicker with this process.
Brand recall
There are tons of benefits of brand-recalling elements. It can help to instill your brand’s name in the viewer’s mind, making it trustworthy. People are more likely to purchase from a brand they know about and trust. Videos can be a game changer for brand recall.
Using a video editor, you can add your brand/business logo to videos. Logo watermarks in the background will help to create brand recall easily. It will be easier for you to persuade people to buy once they recognise your brand. It is an integral part of building brand identity.
Explain product features quickly
There are many products which require a complete demonstration. It’s hard for the target customers to learn about a product’s utility just through an image.
Videos offer a great way to demonstrate a product’s features and utility. It can help people understand how to use the product and what it can do. Learning about the benefits and features of a product allows people to make better purchase decisions. It will also reduce the cancellation/return rate for the business. When people make purchase decisions without completely understanding the product’s features, they are more likely to return the same.
Creative marketing angles
Videos have a higher engagement rate than other forms of content, and it gives an edge to video marketers. Promoting a product or service is easier when you are using a video. It allows you to channel your creativity in the best possible manner. You can make catchy advertisement videos using easy video editors online. Video advertisements have a higher Click Through Rate (CTR) than others.
As a result, you will receive more traffic, which can translate into increased revenue. For example, let’s assume your website conversion rate is 5%, so every 5 in 100 web visitors will convert into customers. If the traffic increases to 200 visitors, then even with the same conversion rate, you will have 2x customers. It means more revenue, higher profits and better marketing ROI for the business.
Final words
The demand for video content has increased exponentially over the past few years. A significant reason for this increase is the growing consumption of videos on various social media platforms. People prefer to consume video content because it takes less time to understand the information. Also, people are more likely to retain information about consumers through videos. As mentioned above, there are numerous benefits of using videos for social media channels. Create quality videos for social media for better engagement and marketing ROI.